LOGISTICS AND SUPPLY CHAIN MANAGEMENT

AILAWADI, SATISH C., SINGH, P. RAKESH

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ADVERTISING : PLANNING AND IMPLEMENTATION

SHARMA, SANGEETA , SINGH, RAGHUVIR

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APPLIED MARKETING ANALYTICS USING SPSS : MODELER, STATISTICS AND AMOS GRAPHICS

GIRI, ARUNANGSHU, PAUL, PRADIP

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RETAIL MANAGEMENT : TEXT & CASES

GIRI, ARUNANGSHU, PAUL, PRADIP, CHATTERJEE, SATAKSHI

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DIGITAL MARKETING

MATHUR, VIBHA , ARORA, SALONI

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PRODUCT POLICY AND BRAND MANAGEMENT : TEXT AND CASES

CHITALE, AVINASH K. , GUPTA, RAVI

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EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY

REDDI, C.V. NARASIMHA

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STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE

SAHAF, MUSADIQ A.

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CASE STUDIES IN MARKETING: THE INDIAN CONTEXT

SRINIVASAN, R.

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QUANTITATIVE MODELS IN OPERATIONS AND SUPPLY CHAIN MANAGEMENT

SRINIVASAN, G.

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