PRODUCT POLICY AND BRAND MANAGEMENT : TEXT AND CASES

CHITALE, AVINASH K. , GUPTA, RAVI

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EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY

REDDI, C.V. NARASIMHA

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STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE

SAHAF, MUSADIQ A.

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CASE STUDIES IN MARKETING: THE INDIAN CONTEXT

SRINIVASAN, R.

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QUANTITATIVE MODELS IN OPERATIONS AND SUPPLY CHAIN MANAGEMENT

SRINIVASAN, G.

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BUSINESS PROCESS OUTSOURCING A SUPPLY CHAIN OF EXPERTISES

SOPLE, VINOD V.

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INTERNATIONAL MARKETING

SRINIVASAN, R.

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BRAND EQUITY: AN INDIAN PERSPECTIVE

TROTT, SANGEETA, SOPLE, VINOD V.

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RESEARCH FOR MARKETING DECISIONS

GREEN, PAUL E., TULL, DONALD S., ALBAUM, GERALD

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SERVICES MARKETING : THE INDIAN CONTEXT

SRINIVASAN, R.

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