CASE STUDIES IN MARKETING : THE INDIAN CONTEXT

SRINIVASAN, R.

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SOCIAL MEDIA AND WEB ANALYTICS : TURNING INSIGHTS INTO ACTION IN A DIGITAL WORLD

GUPTA, MUKUL , GUPTA, DEEPA , GUPTA, PARTH MUKUL

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BRAND MANAGEMENT

MATHUR, VIBHA, ARORA, SALONI

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RURAL MARKETING AND MANAGEMENT

GUPTA, DEEPA , GUPTA, MUKUL , GUPTA, PARTH MUKUL

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SUPPLY CHAIN MANAGEMENT : CONCEPTS AND CASES

ALTEKAR, RAHUL V.

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SALES AND DISTRIBUTION MANAGEMENT

RATHEE, RUPA, RAJAIN, PALLAVI

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PRINCIPLES OF MARKETING

KAPOOR, NEERU

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ADVERTISING : PLANNING AND IMPLEMENTATION

SHARMA, SANGEETA, SINGH, RAGHUVIR

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LOGISTICS AND SUPPLY CHAIN MANAGEMENT

AILAWADI, SATISH C., SINGH, P. RAKESH

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APPLIED MARKETING ANALYTICS USING SPSS : MODELER, STATISTICS AND AMOS GRAPHICS

GIRI, ARUNANGSHU , PAUL, PRADIP, GIRI, ARUNANGSHU, PAUL, PRADIP

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