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SALES AND DISTRIBUTION MANAGEMENT


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SALES AND DISTRIBUTION MANAGEMENT

Pages : 228

Print Book ISBN : 9789391818739
Binding : Paperback
Print Book Status : Available
Print Book Price : 595.00  446.25
You Save : (148.75)

eBook ISBN : 9789391818777
Ebook Status : Available
Ebook Price : 595.00  446.25
You Save : (148.75)

Description:


With a focus on integrating marketing and selling, this textbook provides a long-term orientation to sales and distribution management. The book covers key components of the subject with a practical perspective into the scope of sales management, theories and process of selling, sales quotas and territories, retail environment, channel decisions and management, salesforce management and supply chain management.

Organising 21 chapters in two sections, the book is written with the aim to provide its readers with a concise yet thorough insight of various aspects of sales and distribution management. Beginning with the introduction and leading to the latest trends in distribution management, the book covers the whole gamut of the subject. The book will be of immense value to the undergraduate and postgraduate students of management and commerce.

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