fb noscript
PHI LOGO

PHI Learning

Helping Teachers to Teach and Students to Learn

Helping Teachers to Teach and Students to Learn

EASTERN ECONMIC EDITION
loading image
PHI Learning E-Books are always available. Access them Anywhere, Anytime on Any Device.

APPLIED MARKETING ANALYTICS USING SPSS : MODELER, STATISTICS AND AMOS GRAPHICS - ABOUT AUTHOR(S)


Arunangshu Giri, Ph.D., is Associate Professor in the School of Management and Social Science, Haldia Institute of Technology, West Bengal. He is also Visiting Professor at Vidyasagar University, one of the eminent Universities in India. With more than a decade of experience in teaching postgraduate students, he has authored four books in the field of management and social science. Besides, he has published 69 research papers in peer-reviewed national and international journals, including Scopus index and is on the editorial board of various reputed national and international journals.


Pradip Paul, Ph.D., is Senior Manager (Retail Sales) at Indian Oil Corporation Ltd., a diversified, integrated energy major Public Sector Enterprises. He has been working in the Retail Sales Department for last ten years. He has wide expertise in retail management starting from location management, outlet design, layout and development, branding, loyalty program, sales promotion, retail network effectiveness, retail automation, safety, marketing analytics, and research. Besides, he has gained vast experience in statutory, financial, and legal requirements of channel partner management. He has a number of research publications to his credit in peer-reviewed national and international journals including Scopus indexed.


Paul, Pradip

 
 

loading image