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APPLIED MARKETING ANALYTICS USING SPSS : MODELER, STATISTICS AND AMOS GRAPHICS - ABOUT AUTHOR(S)


ARUNANGSHU GIRI, Ph.D., is Associate Professor in the School of Management and Social Science, Haldia Institute of Technology, West Bengal. He is also Visiting Professor at Vidyasagar University, one of the eminent Universities in India. With more than a decade of experience in teaching postgraduate students, he has authored four books in the field of management and social sciences. Besides, he has published 69 research papers in peer-reviewed national and international journals, including Scopus index and is on the editorial board of various reputed national and international journals.


PRADIP PAUL, Ph.D., is Senior Manager (Retail Sales) in Indian Oil Corporation Ltd., a diversified, integrated energy major Public Sector Enterprises. Also, he has a long experience of working in Marketing Division in various capacities. Besides, he has expertise in contract management, project management, retail analytics including trade analysis, predictive demand, supply chain management, credit supply management. He has numerous research publications in peer-reviewed national and international journals including Scopus indexed.


PAUL, PRADIP

 
 

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