Description:

To retain their market share in today's competitive business, companies are coming up with high value, low price products. To cut their costs, they are striving hard to identify the cash-consuming areas in their operations. Logistics and Supply Chain is one of them, as its scope ranges from the procurement and management of the raw materials through to the delivery of the final product. This book, now in its Third Edition, continues to provide theoretical and practical expertise in this area and has been upgraded to logistics and supply chain management.

The book begins with an introduction to the elements of logistics management and then moves on to explain operating objectives of integrated logistics, barriers to internal integration and principles of logistics information. It also deals with forecasting, inventory management policies, warehousing and highlights various aspects of logistics management and logistical organization. The book contains case studies in the Indian context to give a practical flavour to the subject. In this edition, a new chapter, namely, Supply Chain Vulnerability and Ethical Issues along with topics like Logistical framework with respect to Product Life Cycle, Bullwhip Effect, Collaborative Planning, Forecasting and Replenishment, SCOR model for measuring Supply Chain performance have been included to widen the scope of the subject.

TARGET AUDIENCE