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PHI Learning
PRINCIPLES OF MARKETING


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PRINCIPLES OF MARKETING

Edition : SECOND EDITION
Pages : 312

Print Book ISBN : 9789391818128
Binding : Paperback
Print Book Status : Available
Print Book Price : 595.00  476
You Save : (119)

eBook ISBN : 9789391818135
Ebook Status : Available
Ebook Price : 595.00  476
You Save : (119)

Description:


The book, designed for the undergraduate and postgraduate courses of commerce, arts and management offered at various universities including the University of Delhi helps students understanding the basics of marketing, which is the fundamental activity for every business these days. An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. The book thoroughly covers a wide range of topics and issues, such as, the concept, nature, importance, limitations and evolution of marketing. The concept of marketing-mix, marketing environment, consumer buying behaviour, market segmentation, product, price, place and promotion decisions are well explained. Focus is also laid on discussing the new emerging concepts, such as, retailing, rural marketing, green marketing, customer relationship marketing, digital marketing and consumerism. The unique features of the book are:

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