Neeru Kapoor, Ph.D., is Professor in the Department of Commerce, Delhi College of Arts & Commerce, University of Delhi. She obtained her M.Com., M.Phil., and Ph.D. degrees from the Delhi School of Economics, University of Delhi. She has a teaching experience of more than 32 years. She has been a visiting faculty for M.Com. in the Department of Commerce, Delhi School of Economics, University of Delhi, guest faculty at Indian Institute of Mass Communication, Jawaharlal Nehru University and other prestigious Management Institutes in Delhi. She has presented papers at various National and International Conferences with the latest one being the Academic Conference at Barcelona, Spain. She has also presented paper at the Global Conference held at Oxford University, London, International Conference held at Harvard University, Boston, USA and the European Conference held at Germany. A number of articles written by her have been published in various National and International Journals of repute. She has authored books on various topics which include Marketing, Digital Marketing, Advertising, Personal Selling, Brand Management, and Human Resource Management, which have been well received in the academic world.