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CASE STUDIES IN MARKETING: THE INDIAN CONTEXT
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Print Book ISBN : 9788120352384
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LILIEN, GARY L., KOTLER, PHILIP, MOORTHY, K. SRIDHAR
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MODERN MARKETING : PRINCIPLES AND PRACTICE
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MARKETING PRACTICES IN DEVELOPING ECONOMY : CASES FROM SOUTH ASIA
ANWAR, SYED FERHAT , DHOLAKIA, RUBY ROY , HASAN, KHALID
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MARKETING MANAGEMENT: CONCEPTS, CASES, CHALLENGES AND TRENDS
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