PHI Learning - ISBN 9788120332591 - Marketing Mana...
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Marketing Management: Concepts, Cases, Challenges and Trends - ABOUT AUTHOR(S)


GOVINDARAJAN, M.

M. GOVINDARAJAN, Ph.D., former Assistant Professor, Department of Mechanical Engineering, Anna University, Chennai possesses more than three decades of teaching experience. He has published/presented several articles/papers in national and international journals and conferences. Dr. Govindarajan is the author of four books:Engineering Ethics; Principles of Management; Marketing Management: Concepts, Cases, Challenges and Trends, 2nd ed. andProfessional Ethics and Human Values (all published by PHI Learning).


GOVINDARAJAN, M.