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Marketing Management: Concepts, Cases, Challenges and Trends


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MARKETING MANAGEMENT: CONCEPTS, CASES, CHALLENGES AND TRENDS

Edition : Second Edition
Pages : 332

Print Book ISBN : 9788120332591
Binding : Paperback
Print Book Status : Available
Print Book Price : 595.00  446.25
You Save : (148.75)

eBook ISBN : 9789354431258
Ebook Status : Available
Ebook Price : 595.00  446.25
You Save : (148.75)

Description:


The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer

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