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Case Studies in Marketing: The Indian Context


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CASE STUDIES IN MARKETING: THE INDIAN CONTEXT

Edition : SEVENTH EDITION
Pages : 404

Print Book ISBN : 9789387472310
Binding : Paperback
Print Book Status : Available
Print Book Price : 495.00  371.25
You Save : (123.75)

eBook ISBN : 9789387472327
Ebook Status : Available
Ebook Price : 495.00  371.25
You Save : (123.75)

Description:


This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources.

NEW TO THE SEVENTH EDITION

In the present edition, the following cases have been thoroughly updated:

• Ace Designers • BEML

• BHEL • BPL

• Gillette India • Infosys

• Oracle • SAP

• Standard Chartered Bank

• Taj West End • HMT Watches

• HMT Machine Tools

These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business.

The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices.

TARGET AUDIENCE

• MBA

• PGDM

• MIB

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