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PHI Learning
Case Studies in Marketing: The Indian Context


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CASE STUDIES IN MARKETING: THE INDIAN CONTEXT

Edition : SEVENTH EDITION
Pages : 404

Print Book ISBN : 9789387472310
Binding : Paperback
Print Book Status : Available
Print Book Price : 495.00  371.25
You Save : (123.75)

eBook ISBN : 9789387472327
Ebook Status : Available
Ebook Price : 495.00  371.25
You Save : (123.75)

Description:


This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources.

NEW TO THE SEVENTH EDITION

In the present edition, the following cases have been thoroughly updated:

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