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EASTERN ECONMIC EDITION
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PHI Learning
INTERNATIONAL MARKETING


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INTERNATIONAL MARKETING

Edition : FOURTH EDITION
Pages : 268

Print Book ISBN : 9788120352384
Binding : Paperback
Print Book Status : Available
Print Book Price : 550.00  440
You Save : (110)

eBook ISBN : 9789354437694
Ebook Status : Available
Ebook Price : 550.00  440
You Save : (110)

Description:


This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely,

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