PRODUCT POLICY AND BRAND MANAGEMENT : TEXT AND CASES

CHITALE, AVINASH K. , GUPTA, RAVI

Print Book ISBN : 9789389347500
eBook ISBN : 9789389347517
Edition: Fourth Edition
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BRAND EQUITY: AN INDIAN PERSPECTIVE

TROTT, SANGEETA, SOPLE, VINOD V.

Print Book ISBN : 9788120351769
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ADVERTISING: PLANNING AND IMPLEMENTATION

SHARMA, SANGEETA , SINGH, RAGHUVIR

Print Book ISBN : 9788120329737
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