ADVERTISING : PLANNING AND IMPLEMENTATION

SHARMA, SANGEETA , SINGH, RAGHUVIR

Print Book ISBN : 9788195161171
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Edition: THIRD EDITION
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DIGITAL MARKETING

MATHUR, VIBHA , ARORA, SALONI

Print Book ISBN : 9788194800279
eBook ISBN : 9788194800262
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PRODUCT POLICY AND BRAND MANAGEMENT : TEXT AND CASES

CHITALE, AVINASH K. , GUPTA, RAVI

Print Book ISBN : 9789389347500
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Edition: Fourth Edition
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BRAND EQUITY: AN INDIAN PERSPECTIVE

TROTT, SANGEETA, SOPLE, VINOD V.

Print Book ISBN : 9788120351769
eBook ISBN : 9789354438196
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