PRODUCT POLICY AND BRAND MANAGEMENT TEXT AND CASES

CHITALE, A. K. , GUPTA, RAVI

Print Book ISBN : 9788120352605
Edition: THIRD EDITION
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BRAND EQUITY: AN INDIAN PERSPECTIVE

TROTT, SANGEETA, SOPLE, VINOD V.

Print Book ISBN : 9788120351769
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ADVERTISING: PLANNING AND IMPLEMENTATION

SHARMA, SANGEETA , SINGH, RAGHUVIR

Print Book ISBN : 9788120329737
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