AVINASH K. CHITALE, PPhD, is Academic Advisor, and former Director, GovindramSeksaria Institute of Management and Research, Indore. Earlier, he has been Professor and Head in the Department of Industrial Engineering and Management at Shri GovindramSeksaria Institute of Technology and Science (SGSITS), Indore. Dr. Chitale has authored five books, including the present title, which have been published by PHI Learning. In a career spanning over four decades, Dr. Chitale has supervised about 80 Masters Dissertations and guided 15 Ph.D. theses in various areas of management and technology.
RAVI GUPTA, MBA (Marketing), is Former Executive Director, Govindram Seksaria Institute of Management and Research, Indore and former Director, International Institute of Retail Management, Indore. He is presently working as Leadership Coach certified by Leadership Management Institute (LMI) Texas, USA.