PHI Learning - ISBN 9788120351769 - BRAND EQUITY: ...
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PHI Learning

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Helping Teachers to Teach and Students to Learn

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BRAND EQUITY: AN INDIAN PERSPECTIVE - ABOUT AUTHOR(S)


TROTT, SANGEETA

SANGEETA TROTT is an Associate Professor, Marketing, ITM SIA Business School, Mumbai, Maharashtra. She has published/presented many papers/topics in national and international journals and conferences. Her research areas include Green Supply Chain initiatives.


Sople, Vinod V.

VINOD V. SOPLE, is the Director, ITM SIA Business School, Mumbai, Maharashtra. He has over a decade of experience in teaching management subjects in India and abroad, apart from professional experience in more than two decades in various functional areas of management. He has contributed several research papers in reputed management journals. He has authored many books, including Business Process Outsourcing, and Managing Intellectual Property, published by PHI Learning.


Sople, Vinod V.