CONTENTS

Preface • Acknowledgements.

Part I: Emerging Scenario: Foreign Trade and Investment—Economic and Political Environment—

1. Globalization. 2. WTO: Important Provisions and Agreements. 3. International Trade and WTO. 4. Trade Liberalization and Imports: Industry-wise Analysis. 5. WTO, Intellectual Property Rights, and Industrial Sector. 6. TRIPS Agreements and Pharmaceutical Industry. 7. WTO, GATS and Telecom Sector.

Part II: Legal and Cultural Environment—

8. Legal Environment and Dispute Settlement Mechanism. 9. Cultural Differences and Cross-Cultural Factors.

Part III: International Trade: Theory and Policy—

10. International Trade Theories. 11. India’s Trade Policy. 12. Regional Trade Blocks.

Part IV: International Business Environment, Global Market and Country Analysis—

13. Foreign Direct Investment (FDI). 14. Country Evaluation and Selection. 15. International Business Environment: Country Analysis.

Part V: International Finance—

16. Global Monetary System. 17. Foreign Exchange Market. 18. Exchange Rates, Risk Management and FEMA. 19. Euro vs. US Dollar. 20. Currency Crisis and Lessons.

Part VI: Strategy of International Business—

21. Global Strategic Management and Multinational Enterprises. 22. Global Market Entry Strategies. 23. Globe-HEX Model. 24. International Marketing: Concepts, Practice and Strategies. 25. International Human Resource Management and Strategies.

Part VII: Export-Import Management—

26. Export-Import Procedures. 27. Special Economic Zones.

Part VIII: Structure of International Business—

28. Institutional Framework for Export Promotion. 29. Management Practices and Strategies for Japanese MNCs. 30. Imports from China. 31. Global Sunrise Industry: Biotechnology. 32. SWOT Analysis of Electronics and Textile Industries.

Part IX: Case Studies—

1. Pfizer Inc.: Global Success Strategies. 2. Ford Motor Company: Business Strategies. 3. Adani Group: Global Sense of Enterprise. 4. Benetton is Everywhere.

Appendices—

A: 20 Steps for Successful Exporting.
B: Websites to Get Information on International Business.
C: Section A: Uniform Customs and Practice for Documentary Credits (UCPDC). Section B: Uniform Rules for Collection (URC).
D: Bill of Lading.
E: Invoice.
F: Bill of Exchange.
G: Airway Bill.
H: Proforma Invoice.
I: Packing List.
J: LC Advising Letter.
K: Letter of Credit.
L: Application for Remittance.
M: Port Trust Copy of Shipping Bill/Dock Challan/Export Application for Export of Duplicate Bill.
N: Port Trust Copy of Shipping Bill for Export of Goods under Claim for Duty Drawback.

Question Bank. Model Test Papers.

Index.

Learning Centre - Product Policy Brand Management Gupta