SERVICES MARKETING : THE INDIAN CONTEXT

SRINIVASAN, R.

Print Book ISBN : 9788120350342
eBook ISBN : 9789354437687
Edition: FOURTH EDITION
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THE SERVICE-DOMINANT LOGIC OF MARKETING: DIALOG, DEBATE, AND DIRECTIONS

ROBERT F. LUSCH, STEPHEN L. VARGO, ROBERT F. LUSCH, STEPHEN L. VARGO

Print Book ISBN : 9788120330405
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