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PHI Learning

Helping Teachers to Teach and Students to Learn

Helping Teachers to Teach and Students to Learn

EASTERN ECONMIC EDITION
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SERVICES MARKETING : THE INDIAN CONTEXT - ABOUT AUTHOR(S)


R. SRINIVASAN, (Fellow, IIM Bangalore) has served as UGC Emeritus Professor, Department of Management Studies, Indian Institute of Science (IISc), Bangalore. He had his post-doctoral training at the University of Leeds (UK). Professor Srinivasan has more than 39 years of experience with premier institutions such as IISc, Administrative Staff College of India (Hyderabad), and NITIE (Mumbai). He has served with distinction in reputed organisations like Tata Consulting Engineers and Indian Telephone Industries. He is a recipient of the International Statistical Institute Award (1983) and the Colombo Plan Award (1989).

Professor Srinivasan has to his credit more than 200 articles in leading international and national journals. He has authored nine well-established books; four from PHI Learning, including the present book.


SRINIVASAN, R.

 
 

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