APPLIED MARKETING ANALYTICS USING SPSS : MODELER, STATISTICS AND AMOS GRAPHICS

GIRI, ARUNANGSHU , PAUL, PRADIP, GIRI, ARUNANGSHU, PAUL, PRADIP

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BUSINESS ANALYTICS : AN APPLICATION FOCUS

RAO, PURBA HALADY

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MARKETING RESEARCH

ARORA, RICHA, MAHANKALE, NITIN R.

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RESEARCH FOR MARKETING DECISIONS

GREEN, PAUL E., TULL, DONALD S., ALBAUM, GERALD

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REVIEW OF MARKETING RESEARCH: VOLUME 2

MALHOTRA NARESH K.

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