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BRAND EQUITY: AN INDIAN PERSPECTIVE


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BRAND EQUITY: AN INDIAN PERSPECTIVE

Pages : 224

Print Book ISBN : 9788120351769
Binding : Paperback
Print Book Status : Available
Print Book Price : 295.00  221.25
You Save : (73.75)

eBook ISBN : 9789354438196
Ebook Status : Available
Ebook Price : 295.00  221.25
You Save : (73.75)

Description:


The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand value or brand equity of a product, and makes a product

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