The Psychology of Colour in Product Design and Branding

Creating brands with a customer-oriented approach that starts at product design Welcome to a vibrant kaleidoscope of colour psychology, where hues create memorable brands and shades influence emotions to make a product’s design more relatable. Take a journey through the world of brand building and product design and unlock the hidden power colour psychology hold …

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Counselling Skills for Managers

The work organization is a place where we spend approximately one-third of our lives, thus it plays a very significant role in shaping our behaviours and personalities. Some of the basic human issues at work place, if not checked properly can destroy the system. Hence, we as a manager owe a great deal of responsibility …

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Launch of our new book Human Resource Management: Changing Landscape in Changing Times

Our new book Human Resource Management: Changing Landscape in Changing Times written by Sasmita Rani Samanta, Vice-Chanceller of KIIT, Bhubaneswar and J. P. Mahajan, Executive Director (Academic Publications, Management and Social Sciences) KIIT was launched on 17th April, 2022 during a seminar on “Relevant Education for Building a Sustainable Society organized by World Leadership Academy. …

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