The Psychology of Colour in Product Design and Branding

Creating brands with a customer-oriented approach that starts at product design Welcome to a vibrant kaleidoscope of colour psychology, where hues create memorable brands and shades influence emotions to make a product’s design more relatable. Take a journey through the world of brand building and product design and unlock the hidden power colour psychology hold …

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Creative Branding in Digital Marketing

Creative Branding is an essential part of managing any brand. Here are 5 branding strategies to add to your marketing mix Creative branding is the process of building a company’s brand identity. In your organisation’s digital marketing efforts, developing a strong brand identity is necessary. This is since your branding communicates to potential clients and …

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