We all know what Marketing Management is — but is it the same as Rural Marketing? Rural marketing involves strategies to identify, reach, and serve consumers in rural areas by tailoring market research and promotion to their unique needs. Arguably, Rural Marketing is completely different! Unlike urban marketing, which leverages data to analyze customer behavior …
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The Psychology of Colour in Product Design and Branding
Creating brands with a customer-oriented approach that starts at product design Welcome to a vibrant kaleidoscope of colour psychology, where hues create memorable brands and shades influence emotions to make a product’s design more relatable. Take a journey through the world of brand building and product design and unlock the hidden power colour psychology hold …
Creative Branding in Digital Marketing
Creative Branding is an essential part of managing any brand. Here are 5 branding strategies to add to your marketing mix Creative branding is the process of building a company’s brand identity. In your organisation’s digital marketing efforts, developing a strong brand identity is necessary. This is since your branding communicates to potential clients and …