Creative Branding in Digital Marketing

Creative Branding is an essential part of managing any brand. Here are 5 branding strategies to add to your marketing mix Creative branding is the process of building a company’s brand identity. In your organisation’s digital marketing efforts, developing a strong brand identity is necessary. This is since your branding communicates to potential clients and …

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Top 4 reasons to buy a book in eBook format – A Case for eBooks

As eBooks become popular amongst readers, all tech-savvy young students want to read their textbooks in electronic format. More and more academic textbook publishers are beginning to publish e-copies of their textbooks. Although hardcover and paperback books are still sold more than eBooks, sales of eBooks have been on the rise worldwide. It is commonly …

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Shakespeare’s Julius Caesar portrays the instinctual human tendency towards political unrest. Here’s how

Amongst his most famous dramatic works, the play Julius Caesar by Shakespeare portrays a true historical account. It follows the story of the assassination of King Caesar and the events which followed, leading to a civil war. Gaius Julius Caesar is amongst the most famous conquerors in history. As a critical player in the transformation …

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Symbolism of The Ghost of King Hamlet – in Hamlet By Pallavi Ghosh

Throughout history, the cultural symbolism of ghosts has been a bad omen. These supernatural beings often represent the souls of deceased people who are imprisoned within the land of the living due to unfinished business. In Shakespeare’s Hamlet, the appearance of a ghost (seemingly King Hamlet) has been interpreted in various ways by critics. Even …

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HUMAN RIGHTS LAW AND PRACTICE By J. K. Das – A Review by Prof. Saurav De

Human rights law is still waiting for its theoretician to systematize the thoughts and speculations on the subject and define desirable goals. The definitional process of it is not so easy as the term “right” is an ambiguous term used to describe a variety of legal relationships. Sometimes, “right” is used in its strict sense …

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