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| About The Book
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| Description: |
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This well-received and appreciated book by the students of business schools across the country, in its Sixth Edition, provides cases that have been culled from the real business world and drawn from authentic sources.
In this revised edition, most of the cases have been thoroughly updated and following four new cases have been introduced: • Indian Retail Industry These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and international business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. The book is meant as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also be greatly benefited by reading this book. |
Contents: |
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Preface • Preface to the First Edition
Introduction to Case Analysis Part I MARKETING Case 1 HMT: Machine Tools Division Case 2 Oilseeds Growers Cooperative Society Case 3 Retailing, Advertising, Marketing and Merchandising Services Case 4 HMT Watches Case 5 Bharat Heavy Electricals Limited Case 6 Bharat Earth Movers Limited Case 7 British Physical Laboratory (BPL) Case 8 Indian Garments Case 9 IDE Drip Irrigation System for Microirrigation Case 10 Hindustan Unilever Limited Case 11 Retail Industry Part II INTERNATIONAL MARKETING Case 12 Infosys Technologies Limited Case 13 I-Flex Solutions (Currently Oracle Financial Software Solutions) Case 14 Gillette India Case 15 SAP India Case 16 Global Marketing in Wipro: Growing in Strength Case 17 Ace Designers Case 18 Mysore Sales International Limited Case 19 New Government Electric Factory Limited, Bengaluru
Part III SERVICES MARKETING Case 20 Hotel Taj West End, Bengaluru Case 21 Credit Card Business of Standard Chartered Bank Case 22 Karnataka State Tourism Development Corporation Case 23 Hotel Ashok, Bengaluru Case 24 East-West Airlines: A Failed Experience Case 25 Sterling Holiday Resorts Case 26 Thomas Cook: To Be or Not to Be? Case 27 Namdhari’s Fresh Case 28 DaimlerChrysler Case 29 Charter Aviation Services Case 30 Café Coffee Day Case 31 3G Network in India Case 32 The Indian Airline Industry—Will the Flight be Smooth? Appendix National Tourism Policy 2002 |
| Author Details
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| Author Name | SRINIVASAN, R. |
| About Author |
R. SRINIVASAN (Fellow, IIM Bangalore) is Professor, Department of Management Studies, Indian Institute of Science (IISc.), Bangalore. He had his post-doctoral training at the University of Leeds (UK). Professor Srinivasan has more than 33 years of experience with premier institutions such as IISc., Administrative Staff College of India, Hyderabad, and NITIE, Mumbai. He has served with distinction in reputed organisations like Tata Consulting Engineers and Indian Telephone Industries. He is a recipient of the International Statistical Institute Awards (1983) and the Colombo Plan Award (1989).
Professor Srinivasan has to his credit more than 140 articles in leading international and national journals. He has authored six well-established books, four from PHI Learning including the present book: Strategic Management: The Indian Context, 5th ed.; International Marketing, 3rd ed.; Services Marketing: The Indian Context, 2nd ed. |