Description:

The revised and updated Sixth Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues.

The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easierto understand and learn.

Primarily intended as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes.

NEW TO THE SIXTH EDITION

• A new chapter has been added on E-Business and Strategy.

• Case studies on Bharat Heavy Electricals Limited, Ace Designers, Wipro, and Infosys Technologies Limited have been updated with the latest information and development.

TARGET AUDIENCE

• MBA/PGDM

•M Com