Description:

This book is a modest attempt to acquaint students with the basics of entrepreneurship and the prevailing entrepreneurial climate in India. Motivating young brains to explore and follow entrepreneurial pursuits by educating them about its challenges, opportunities, risks and rewards is the prime objective of this introductory text. In the course of writing the present book, special care has been taken to elaborate on a number of ideas, theories and concepts so as to help readers explore and understand various aspects and dimensions of entrepreneurship. Wherever needed, the contents are supplemented with suitable examples, cases and caselets in order to make reading more interesting and relevant. The book also presents a comprehensive coverage of few niche areas of study, namely 'Creativity, Innovation and Value Creation', 'Family-owned Businesses' and 'Rural  Entrepreneurship'. Introduction of three new chapters, in addition to a complete overhaul of the existing text enhances academic credentials of the book,  apart  from  bringing  about  required  freshness  and  materiality.

The book conforms to the syllabi of B.A. and BBA of many universities and hence it is suitable for their course study. Besides, the EDP trainers and motivators associated with government institutes (NISEBUD, MSME, NIMSME, SIDO, TCOS, CEDs and ITIs) may  also  find  this  book  of  immense  value  to  them.

KEY  FEATURES

• Comprehensive  coverage  of  all  prescribed  topics
• Systematic arrangement and analytical presentation of  contents
• Extensive use of tables and diagrams to illustrate the  text
• Chapter-end exercises for better grasp of the topics covered
• Recapitulation  for  a  quick  glance  of  the  topics
• Coverage of new policy initiatives, programmes and  schemes  launched  by  the  Union  Government
• Description of various legal compliances for setting up  of  a  new  venture
• Coverage of all provisions, schemes and programmes enacted by the Ministry of MSME and the Ministry of Entrepreneurship  and  Skill  Development
• A comprehensive overview of the ‘Startup India’ mission of  the  union  government
• Inclusion  of  relevant  highlights  of  budget  2020–21

TARGET  AUDIENCE

• B.Com/M.Com
• BBA/MBA
• B.Voc • B.Tech