fb noscript

PHI Learning

Helping Teachers to Teach and Students to Learn

Helping Teachers to Teach and Students to Learn

loading image

PHI Learning

Share on
Share on TwitterShare on MailShare on LinkedInPinterestShare on Other Networks


Pages : 272

Print Book ISBN : 9789389347951
Binding : Paperback
Print Book Status : Available
Print Book Price : 595.00  476
You Save : (119)

eBook ISBN : 9789389347968
Ebook Status : Available
Ebook Price : 595.00  476
You Save : (119)


Media relations may be defined as a process of public relations to accomplish maximum media coverage of organisational activities as a measure to create knowledge among the stakeholders and gain their understanding and acceptance. Good media relations are created and maintained only by providing newsworthy and trustworthy information of public interest in an atmosphere of mutual respect and candour between an organisation and the media.

The systematically organised book, written in 'teach yourself' style with clear illustrations, gives a thorough understanding of the various aspects of media relations. The main distinguishing feature of the book is the inclusion of numerous case studies to help students understand the concepts better and learn how theory is applied in practice. Also, the book enables the students to write good press releases and utilise broadcast media, Internet and social media. Thus, it helps its readers to become an effective media relations manager. The book is a must-read text for the postgraduate students of mass communication, public relations, journalism and business management disciplines. Moreover, it is of immense value for the HR professionals.


• MA (Public Relations/Communication and Journalism/Mass communication)

• PG Diploma (Advertising and Public Relations/Advertising, PR & Digital Media/Public Relations & Corporate Communication)

Review the Book

Book ISBN :
Title :
Author :
Name :
Affiliation :
Contact No.
Email :
Correspondence Address :
Review :
Rate :
Empty StarEmpty StarEmpty StarEmpty StarEmpty Star
Enter your membership number.

loading image