Description:

Business has been increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and boxes. Another significant feature is the profuse references to Indian contexts and examples. Obsolete materials have been deleted and new ones are added at many places.

The sixth edition of the book is characterised by updating of information throughout, besides significant modifications and recasting of most of the chapters. The text is supplemented with five new cases.

The book is primarily intended for the undergraduate and postgraduate students of management and commerce. Besides, it will also prove useful for the postgraduate students of economics.

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