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EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY


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EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY

Edition : THIRD EDITION
Pages : 600

Print Book ISBN : 9789388028899
Binding : Paperback
Print Book Status : Available
Print Book Price : 525.00  393.75
You Save : (131.25)

eBook ISBN : 9789388028905
Ebook Status : Available
Ebook Price : 525.00  393.75
You Save : (131.25)

Description:


The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator

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