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Strategic Marketing : Making Decisions for Strategic Advantage


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STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE

Edition : SECOND EDITION
Pages : 736

Print Book ISBN : 9789388028714
Binding : Paperback
Print Book Status : Available
Print Book Price : 695.00  556
You Save : (139)

eBook ISBN : 9789388028721
Ebook Status : Available
Ebook Price : 695.00  556
You Save : (139)

Description:


This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing.

Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted.

The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies.

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