Description:

The revised and updated Seventh Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. The case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers. Also, the cases provide them with the requisite practical orientation for understanding the strategic management issues.

The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easier to understand and learn.

NEW TO THE SEVENTH EDITION

• Introduces a new chapter on 'Blue Ocean Strategy'.

• Includes updated case studies with latest information and development.

• Incorporates a new case on '5G Network' in India.

TARGET AUDIENCE

• MBA

• M.Com

• BBA/B.Com

• MDP/EDP