Description:

This fully revised and updated fourth edition carries a holistic approach to the new and emerging realities of Indian as well as the global business environment. It incorporates not only the new challenges emanating from Covid-19 outbreak but also the development and progress achieved after the pandemic. It highlights the enablers shaping up the business environment during post-pandemic period. This new edition brings forth a contemporary and pragmatic appeal to the learners. The text provides an incisive insight into the subject via simple, elegant and explicit presentation that amalgamates theory logically and rigorously with the practical aspects.

Organised in 24 chapters, the book aims to develop a broader understanding of the concepts and their applications and dexterously assimilates the latest statistics depicting the national and global perspectives.

NEW TO THE FOURTH EDITION

• Presents latest developments such as Tariff War and Union Budget 2025–26.

• Introduces revised tables and figures with latest data wherever required, e.g. some of those related to macroeconomic indicators, monetary policy, fiscal policy and MFN applied tariffs.

• Updated sections, sub-sections, opening and closing cases to keep abreast of new developments.

HIGHLIGHTS OF THE BOOK

• Each chapter commences with an opening case to emphasise the topic of importance, and ends with a closing case to help in satisfying a learner from the point of view of understanding the chapter.

• Relevant box items call readers' attention to practical examples and experiences for in-depth learning.

• Case-based questions and review questions help in assessing learner's ability to grasp basic concepts.

• Companion website http://phindia.com/ahmed containing useful resources for the teachers and study aid for the students will be soon available.

TARGET AUDIENCE

• MBA/BBA

• M.Com / B.Com

• Policy Maker