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MANAGING INTELLECTUAL PROPERTY : The Strategic Imperative


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MANAGING INTELLECTUAL PROPERTY : THE STRATEGIC IMPERATIVE

Edition : FIFTH EDITION
Pages : 500

Print Book ISBN : 9788120352650
Binding : Paperback
Print Book Status : Available
Print Book Price : 895.00  671.25
You Save : (223.75)

eBook ISBN : 9789354437472
Ebook Status : Available
Ebook Price : 895.00  671.25
You Save : (223.75)

Description:


The book, now in its fifth edition, offers a comprehensive treatment of Intellectual Property concepts and their applications in Indian industry. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople.

This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable.

NEW TO THE FIFTH EDITION

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