This clear, concise text in a shorter fourteen-chapter format, provides students of management with a solid framework of the most pertinent and current issues in international business. It synthesizes all the major concepts of the subject, driving home the theme that business responds to globalization and further enhances it.
Tracing the growth of international business and the emergence of the concept of globalization, the book elaborates the significance of, and the need for, devising international competitive strategies to meet the rising global business operational challenges. It includes discussion of the movement of goods, investment, technology, and people among countries. It also puts together the elements of managing the value chain