In the current market scenario, packaging provides the most important first point of contact by which a company presents its products to consumers. Though packaging has to perform functions such as product protection and preservation, it is now being accepted as a value addition process.
This compact textbook is designed primarily for the undergraduate students of printing technology and mechanical engineering. The text introduces the concepts and techniques relevant to packaging of industrial, pharmaceutical and food products. It covers the package design concepts with emphasis on graphics and colours, as innovation in packaging is taking place at a rapid pace due to the competition among brands for shelf appeal and space. Besides, it also discusses importance of glass as a packaging material, label types and their design, bulk packaging and test procedures on package to evaluate its worthiness in distribution and storage.
In the second edition, the book has been updated wherever necessary. Chapter 7 on “Plastics and Speciality Packaging” has been completely overhauled and split to introduce a new chapter on “Package Finishing and Security (Chapter 8). Thus, in contrast to eight chapters of the previous edition, the book now comprises total nine chapters.
Besides undergraduate students, this book will also be useful for diploma students of packaging, researchers and professionals in printing and packaging field.
• A Case Study lends a practical orientation towards the subject of study.
• Review questions, arranged in a graded manner, sharpen the analytical skills of the students.
• Solved problems reinforce the understanding of the subject.