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PHI Learning
INDUSTRIAL MARKETING


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INDUSTRIAL MARKETING

Edition : SECOND EDITION
Pages : 304

Print Book ISBN : 9788120350052
Binding : Paperback
Print Book Status : Available
Print Book Price : 595.00  476
You Save : (119)

eBook ISBN : 9789354435898
Ebook Status : Available
Ebook Price : 595.00  476
You Save : (119)

Description:


The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice.

The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing.

Then, it goes on to give an insightful analysis of product mix,

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