fb noscript
PHI LOGO

PHI Learning

Helping Teachers to Teach and Students to Learn

Helping Teachers to Teach and Students to Learn

EASTERN ECONMIC EDITION
loading image

 
PHI Learning
INDUSTRIAL MARKETING


Share on
Share on TwitterShare on MailShare on LinkedInPinterestShare on Other Networks

INDUSTRIAL MARKETING

Edition : SECOND EDITION
Pages : 304

Print Book ISBN : 9788120350052
Binding : Paperback
Print Book Status : Available
Print Book Price : 595.00  446.25
You Save : (148.75)

eBook ISBN : 9789354435898
Ebook Status : Available
Ebook Price : 595.00  446.25
You Save : (148.75)

Description:


The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice.

The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing.

Then, it goes on to give an insightful analysis of product mix,

Review the Book

Book ISBN :
Title :
Author :
Name :
Affiliation :
Contact No.
Email :
Correspondence Address :
Review :
Rate :
Empty StarEmpty StarEmpty StarEmpty StarEmpty Star
×
Enter your membership number.

loading image