fb noscript
PHI LOGO

PHI Learning

Helping Teachers to Teach and Students to Learn

Helping Teachers to Teach and Students to Learn

EASTERN ECONMIC EDITION
loading image

 
PHI Learning
STRATEGIC MANAGEMENT : CONCEPTS AND CASES


Share on
Share on Twitter Share on Mail Share on LinkedIn Pinterest Share on Other Networks

STRATEGIC MANAGEMENT : CONCEPTS AND CASES

Pages : 292

Print Book ISBN : 9788120341807
Binding : Paperback
Print Book Status : Available
Print Book Price : 595.00  446.25
You Save : (148.75)

eBook ISBN : 9789354435843
Ebook Status : Available
Ebook Price : 595.00  446.25
You Save : (148.75)

Description:


Primarily intended for the postgraduate students of commerce and management, this compact text covers all the topics prescribed in almost all universities and autonomous institutes in India. Each concept is explained with the help of many real-life examples from the Indian context.

Considering the fact that the understanding of the concept of strategic intent is prerequisite to the understanding of strategic management, the chapter on strategic intent is included which brings out the differences between various elements of strategic intent. It also covers the current happenings in the businesses from the Indian context. Similarly, a topic on strategic choice has been discussed at length because of the fact that BCG growth-share matrix and GE nine-cell matrix are extremely useful in making a strategic decision in real life.

Besides, the book contains ten case studies on various topics of strategic management such as environmental appraisal, critical success factors, SWOT analysis, strategic intent, strategic choice, business level strategy formulation and choice of growth strategy. All these cases are provided with authentic industry specific data. Firms are chosen from different businesses thereby giving business-specific flavour and a broad understanding of various business domains.

Review the Book

Book ISBN :
Title :
Author :
Name :
Affiliation :
Contact No.
Email :
Correspondence Address :
Review :
Rate :
Empty StarEmpty StarEmpty StarEmpty StarEmpty Star
×
Enter your membership number.

loading image