fb noscript
PHI LOGO

PHI Learning

Helping Teachers to Teach and Students to Learn

Helping Teachers to Teach and Students to Learn

EASTERN ECONMIC EDITION
loading image

 
PHI Learning
PRODUCT MANAGEMENT : Text and Cases


Share on
Share on TwitterShare on MailShare on LinkedInPinterestShare on Other Networks

PRODUCT MANAGEMENT : TEXT AND CASES

Pages : 212

Print Book ISBN : 9788120337251
Binding : Paperback
Print Book Status : Available
Print Book Price : 495.00  396
You Save : (99)

eBook ISBN : 9789354435270
Ebook Status : Available
Ebook Price : 495.00  396
You Save : (99)

Description:


In today’s competitive milieu, the product promotion function, along with continuous product innovation and speed of execution, is very important as a critical parameter for a company’s success. Product Management involves designing customized products to fit the exact needs of individual customers.

This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues.

Key Features :

Provides a clear understanding of managing the product category, and product life cycle.

Focuses on the present Indian marketing scenario. Illustrations and websites are provided to acquaint the readers with the latest product information.

Gives 20 Case Studies that cover all the critical aspects of product management.

Provides Assignments at the end of each chapter to lend a practical touch to the subject.

Intended primarily as a text for the postgraduate students of Management, the book will also prove to be a useful learning tool for the students of Marketing and Commerce. Besides, the strategies discussed in the book can be good takeaways for practising managers, and for those interested in learning about Product Management.

Review the Book

Book ISBN :
Title :
Author :
Name :
Affiliation :
Contact No.
Email :
Correspondence Address :
Review :
Rate :
Empty StarEmpty StarEmpty StarEmpty StarEmpty Star
×
Enter your membership number.

loading image