Description:

This comprehensive introduction to electronic commerce presents the concepts, strategies, and techniques that can be used to build profitable Web business sites. Taking a systems analysis and design view, it looks at e-commerce as an operational process and guides students through the mechanics of planning an e-business, designing a Web site, evaluating its performance, and developing a procedure for maintaining Web presence. Aimed at management, finance, marketing, information technology, and computer science students, the book provides the most up-to-date technical, operational, and managerial details and also focusses on the resultant interrelationships. Tools to promote effective learning include chapter-end-summaries, highlighted key terms, Web exercises, review and discussion questions, a glossary, and an exhaustive list of references.

Key Features:

• Each chapter begins with an ’In a Nutshell’ overview that tells the reader what the chapter will cover.
• ’E-commerce trends’ and ’E-careers’ boxes contain examples and additional information to help the reader apply important concepts.
• Illustrations include screen-shots of relevant Web-site pages.
• Coverage of value chain gives the reader a strategic view on how to analyze the potential profitability of a business on the Internet.
• Dedicated Web site for the text at www.prenhall.com/awad provides supple-mentary resources both for students and instructors.