This book examines the challenges and prospects facing contemporary managers in the new global economy. It is a comprehensive text for international management courses, with a particular emphasis on developing global managers who are skilled in economics, strategy and general management. It helps readers develop a deep understanding of the role of cultural differences in managerial effectiveness.
The book integrates current conceptual materials on global management with in-depth country analysis and real world business examples. This goes well with the aim of the book in exploring the interrelated topics in ways that readers can easily understand and use in their future careers.
The text is divided into three parts: the emerging global economy; culture, organization and strategy; and managing global operations. The topics discussed include organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM, and managing multicultural teams.