Description:

Designed primarily as a textbook for undergraduate students of commerce, this accessible and easy-to-read text gives a clear exposition of the theory and practice of entrepreneurship. It exposes the readers to the entrepreneurial culture and industrial growth in India. The intricate theories involved in entrepreneurship are explained in a step-by-step manner, supported by a large number of tables and figures. The thorough discussion on promotion of venture and raising of funds is aimed at enabling the potential entrepreneurs to set up and successfully manage their own small business units. Separate chapters on Women Entrepreneurship and Rural Entrepreneurship make this text a class apart.

Besides undergraduate students of commerce, students of management and EDP trainers will also find this text extremely useful. Above all, all those who are interested in and enthusiastic about setting up their own small units will find the book quite handy.

Key Features:

• Gives a comprehensive coverage of the basics of entrepreneurship.
• Simple style and easy-to-learn approach make the book a suitable text for beginners.
• Exercises at the end of each chapter and Review Exercises at the end of the book are provided to drill the students in self-study.
• Acquaints the readers with current business environment.