PHI Learning
Helping Teachers to Teach and Students to Learn
Helping Teachers to Teach and Students to Learn
Helping Teachers to Teach and Students to Learn
Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.
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