The purpose of this book is to show how economic analysis can be used in formulating business policies. The book draws upon economic analysis for the concepts of demand, cost, profit, competition, and so on, that are appropriate for the development, of an economic approach to executive decisions. Although the text is preoccupied with concepts rather than detailed techniques of estimation, it concentrates on those concepts that can be measured and applied to management problems.
The book does not attempt to cover all aspects of either management or economics: it deals with those phases of enterprise economics that are particularly useful to the management of a large industrial corporation. The author