PHI Learning
Helping Teachers to Teach and Students to Learn
Helping Teachers to Teach and Students to Learn
Helping Teachers to Teach and Students to Learn
SYED FERHAT ANWAR is Professor of Marketing, Institute of Business Administration (IBA), University of Dhaka. Dr. Anwar is also the President of Bangladesh Institute of Marketing and Research (BIMR) and Founder Director of Consortium for Business Development Services (CBDS). His research interests are in the areas of marketing, research techniques, small business development and corporate social responsibility.
RUBY ROY DHOLAKIA is Professor of Marketing and E-Commerce in the College of Business Administration, University of Rhode Island (URI). Dr. Dholakia is also the Director of Research Institute for Telecommunications and Information Marketing (RITIM) at URI. Her research interests are in the areas of marketing and development, market acceptance of technology products and services, and consumer socialization processes.
KHALID HASAN is Managing Director, Nielsen Bangladesh (former ACNielsen). His research focuses on corporate strategy and policy, especially on the role of top management policy makers in diversified national and multinational organizations. He is also amongst the Board of Directors of American Chamber of Commerce in Bangladesh (AmCham) and International Business Forum of Bangladesh.
