PHI Learning - ISBN 9788120337275 - MANAGING INNOV...
PHI LOGO

PHI Learning

Helping Teachers to Teach and Students to Learn

Helping Teachers to Teach and Students to Learn

EASTERN ECONMIC EDITION
PHI Learning E-Books are always available. Access them Anywhere, Anytime on Any Device.

MANAGING INNOVATIONS AND NEW PRODUCT DEVELOPMENT : Concepts and Cases - ABOUT AUTHOR(S)


CHATURVEDI, MUKESH

MUKESH CHATURVEDI (M.M.S., Ph.D., BITS Pilani) is ECE Chair Professor, Birla Institute of Management Technology (BIM-Tech.), Greater Noida (U.P.). An alumnus of the prestigious International Visitor Program of USIA, Washington, D.C., Professor Chaturvedi has presented/published a number of research papers in journals and international and national conferences. His research areas include business communications, customer relationship, direct marketing, and sales management.


KUMAR , ASEEM

ASEEM KUMAR (MBA, Marketing) is Assistant Director, Centre for Management Development, All India Management Association. Professor Kumar has authored two books: Global Marketing and Export and Import Management.


RAHUL , MANMOHAN

MANMOHAN RAHUL (Ph.D.) is Associate Professor, Department of Management, Ansal Institute of Technology, Gurgaon (Haryana). Dr. Rahul has also worked with Amity Business School, Noida. His areas of interest include general management, international business, production and operations management, and quantitative techniques for management.


RAHUL , MANMOHAN