RAMANUJ MAJUMDAR, Fellow (PhD), Marketing, IIM Calcutta, is Professor of Marketing, Indian Institute of Management Calcutta. Over an academic career spanning 30 years, he has taught with distinction a number of marketing courses in PGP, MDP, and in-company programmes. Professor Majumdar has delivered invited lectures in leading business schools in USA, Germany, the Netherlands, and the UK. He has undertaken numerous consultancy projects in marketing for many blue chip companies and Public Sector Undertakings in India. Professor Majumdar has authored three books, all published by PHI Learning.