PHI Learning - ISBN 9788120329737 - ADVERTISING: P...
PHI LOGO

PHI Learning

Helping Teachers to Teach and Students to Learn

Helping Teachers to Teach and Students to Learn

EASTERN ECONMIC EDITION
PHI Learning E-Books are always available. Access them Anywhere, Anytime on Any Device.

ADVERTISING: Planning and Implementation - ABOUT AUTHOR(S)


SHARMA, SANGEETA

Dr. SANGEETA SHARMA, Ph.D. (Advertising), is an Assistant Professor in the Languages Group at Birla Institute of Technology and Science (BITS), Pilani (Rajasthan). With over 15 years of teaching experience, Dr. Sharma has to her credit many research papers published in national and international journals. She has also co-authored a book on Technical Communication and has been the editor of International Journal of Communication.


SINGH, RAGHUVIR

Dr. RAGHUVIR SINGH, Ph.D., is Executive Secretary and Programme Director at Indian Society for Technical Education (ISTE), New Delhi. He has over 13 years of experience in teaching postgraduate students of management in various institutes of repute such as Birla Institute of Technology and Science (BITS), Pilani, Jaipur Institute for Integrated Learning Management, and Mody College of Management Studies, Lakshmangarh (Rajasthan). He is also the Chief Editor of Indian Journal of Technical Education and has been a co-editor of International Journal of Communication.


SINGH, RAGHUVIR