PHI Learning - ISBN 9788120352605 - PRODUCT POLICY...
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PHI Learning

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Helping Teachers to Teach and Students to Learn

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PRODUCT POLICY AND BRAND MANAGEMENT Text and Cases - ABOUT AUTHOR(S)


CHITALE, AVINASH K.

AVINASH K. CHITALE, PhD, is Academic Advisor and former Director, Govindram Seksaria Institute of Management and Research, Indore. He was Professor and Head of Industrial Engineering and Management at Shri Govindram Seksaria Institute of Technology and Science, Indore (SGSITS). In a career spanning more than 40 years, Dr. Chitale has guided 15 Doctoral theses and about 80 Masters dissertations. He has authored eight books, of which five books are published by PHI Learning.


GUPTA, RAVI

RAVI GUPTA, MBA (Marketing), is Director, Administration, Govindram Seksaria Institute of Management and Research, Indore and former Director, International Institute of Retail Management, Indore. Earlier, he was Registrar and Faculty of Advertising and Brand Management, Govindram Seksaria Institute of Management and Research, Indore.


GUPTA, RAVI