PHI Learning - ISBN 9788120343818 - RESEARCH METHO...
PHI LOGO

PHI Learning

Helping Teachers to Teach and Students to Learn

Helping Teachers to Teach and Students to Learn

EASTERN ECONMIC EDITION
PHI Learning E-Books are always available. Access them Anywhere, Anytime on Any Device.

RESEARCH METHODOLOGY - ABOUT AUTHOR(S)


GUPTA, MUKUL

MUKUL GUPTA, Ph.D. (Consumer Behaviour), is Professor and Head—MBA at G.L. Bajaj Institute of Technology and Management, Greater Noida. He obtained his postgraduation in economics, management and marketing. Having gained his practical knowledge in reputed industries like Coca Cola and Delta Applied Membranes for more than three years he joined academics, and has been teaching for 12 years. A life member of IIER, ISTD, UPUEA and MMA, Dr. Gupta has also been a paper setter and the Head Examiner for universities like UP Technical (Lucknow), Dr. Bhim Rao Ambedkar (Agra), and Dr. Ram Manohar Lohia (Faizabad). He has to his credit more than 23 research papers presented in many international and national seminars and conferences.


GUPTA, DEEPA

DEEPA GUPTA, Ph.D. (Corporate Social Responsibility), is Professor—MBA at G.L. Bajaj Institute of Technology and Management, Greater Noida. She has worked as an Adjunct Faculty for Michigan Tech University for more than three years and has been teaching for 12 years. Her research areas of interest include corporate social responsibility, human capital development and talent retention. A life member of ISTD, IIER, MMA and UPUEA, Dr. Gupta has to her credit more than 25 research papers presented in many international and national seminars and conferences.


GUPTA, DEEPA