USHA KIRAN RAI, Ph.D., is Professor in the Marketing Area in the Faculty of Management Studies, Banaras Hindu University. A graduate in economics from St. Xavier’s College, Mumbai, she obtained her master’s degree in Management, and doctorate in Marketing from Banaras Hindu University. Her teaching experience spans over twenty-two years after a short stint in the industry. She was the Joint Director of the Centre for Women’s Studies and Development, Banaras Hindu University, and has also been an Associate in the UGC Inter-university Centre for Humanities and Social Sciences of the Indian Institute of Advanced Study, Shimla.
She has edited a book on Women in Management, Potentials Problems and Future Prospects sponsored by the Ministry of Small Scale Industries, New Delhi, and authored a book titled Export Management and Logistics.
Her present areas of interest are Logistics, Advertising and Women Studies. She is also a trainer in the UGC Programme of Capacity Building of Women Managers in Higher Education.