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Helping Teachers to Teach and Students to Learn

EASTERN ECONMIC EDITION
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ADVERTISING : PLANNING AND IMPLEMENTATION - ABOUT AUTHOR(S)


SANGEETA SHARMA is Associate Professor in the Department of Humanities and Social Sciences at BITS, Pilani, and has also been Head of Department and Centre for Women Studies. She has been teaching communication, creativity, and advertising for the last 30 years. She has excelled in all aspects of academics such as classroom delivery, corporate connect and training, writing of books and research papers, paper presentation in national and international conferences. She has to her credit more than 25 books published by reputed national and international publishers such as Oxford University Press, PHI Learning, Wiley and others.


RAGHUVIR SINGH is Vice-Chancellor of Teerthanker Mahaveer University, Moradabad (UP). He has 25 years of teaching and administrative experience at various University departments and Autonomous Management Institutes as Director and HOD in the Institutes like Manipal University, Jaipur; BITS, Pilani; Mody University, Lakashmangarh; BIT, Mesra (Jaipur); IILM Jaipur; ISTE, New Delhi; UPES, Gurgaon, JK Business School, Gurgaon. He has hands-on experience in developing Quality Education Eco-System in HEIs and has conducted numerous MDPs for a number of corporate houses on Leadership, Interpersonal Skills, Strategic Roadmaps using BSC, FIRO-B, Leadership Grid, Thomson Scale and MBTI etc. His Research Areas include Turnaround and Mergers, Human Resource and Outcome Based Education.


SINGH, RAGHUVIR

 
 

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